Gender bias still shapes who gets promoted. This guide explains what gender, unconscious, and implicit bias look like—and how both candidates and leaders can overcome them. Gender Bias in Promotions Research suggests that men are evaluated for promotions differently from women because of the impact of unconscious gender bias. A...
Imposter Syndrome in Women Leaders: What Causes It & How to Overcome It
Many women leaders struggle with imposter syndrome, perfectionism, and people-pleasing — even at the top of their game. This post explains why it happens and shares practical strategies from Maya Sharfi, a confidence coach, to build lasting leadership confidence and break free from self-doubt. What is Imposter Syndrome & Why...
Why Women Say No to Opportunities—The Roller Coaster Effect
In this article, we’ll explore why so many women freeze when the opportunities they’ve worked for arrive — a pattern I call “The Roller Coaster Effect.” You’ll learn what it is, why it happens, and how to overcome it. I’ve seen this dynamic in many of the women I’ve coached...
For Leaders: A Simple Guide to Answering the ‘How Do I Get Promoted?’ Question With Empathy
Leaders, does it drive you crazy when you get asked this? “What are the steps to get promoted?” Being asked in a step-by-step way what advancement looks like… when inside you’re thinking: There’s no one way! It’s about taking initiative, not about following some formula. Everybody wants to be promoted,...



